REALITY CHECK ON THE POWER OF THE INFORMAL SECTOR
A graduate of the AAA School of Advertising, Lebo Motshegoa honed his creative skills at some of the country’s leading advertising agencies, including Saatchi & Saatchi, Lowe Bull and Ogilvy. During his tenure at Y-FM, he was inspired by the language of the youth, and developed the country’s first and only S’camto Dictionary of Township Lingo. The dictionary proved an invaluable tool for copywriters and art directors. Lebo went on to compile and publish his Township Talk Dictionary, which was heralded both at home and abroad as a celebration of the country’s diversity and new-found freedom of expression. In 2004, Lebo founded Foshizi, a black consumer insights agency. The agency has serviced a diverse client list. Today, Foshizi’s network of field marketers are active in all nine provinces and, through formal partnerships, the agency also conducts research in Nigeria and Kenya.